Hiring team
Marketing
Target organization
Location withheld
Dear hiring team,
I understand that the central requirement for this Marketing role is connecting audience insight, positioning, channel choices, campaign execution, and attribution to commercial decisions. I am interested in marketing that earns attention by understanding the audience and can explain why a channel or message deserves continued investment.
I completed this work as Junior Marketing Manager with senior review. With a senior colleague reviewing the change, I compared acquisition campaigns using attribution windows, audience overlap, and incremental revenue. I recalculated ROI after refunds and agency fees before reallocating the channel budget.
Within that same senior-reviewed scope, I limit my claim to the assigned work. Within an assigned workstream, I ran creative testing with a stated hypothesis and conversion event, keeping audience and spend comparable. I used campaign results to distinguish a stronger message from a cheaper but lower-intent audience.
I would welcome the opportunity to discuss the decisions and delivery I owned, and how I could apply that experience in this role.
Sincerely,
J. Lee