Fictional resume example. Names, employment histories and results are illustrative, not an actual employee record.
Natalie Reed
Business Development Manager with experience in partnerships, market development, deal strategy, and growth. Practical work includes Discovery, Business cases, Negotiation, Pipeline analysis.
Experience
Mastercard
Miami · United States
Business Development Manager
Mar 2022 - now
- Built a business development strategy for a new partner segment, comparing customer access, integration cost, and commercial incentives; rejected partnerships that added reach without a viable operating model.
- Turned the partnerships strategy into a pilot with agreed referral ownership, launch criteria, and a review date; used qualified demand and delivery effort to decide whether to expand the relationship.
- Qualified a partner opportunity against distribution fit and delivery capacity, modeled the commercial terms, and tracked onboarding obligations through the signed agreement.
- Owned a partnership business case using verified account assumptions, resolved revenue-sharing ambiguities and completed a pilot proposal for commercial review.
- Built a business-development pipeline using partner readiness criteria, reduced unqualified meeting requests by 26% and published the agreed account-management handoff.
HubSpot
Cambridge, Massachusetts · United States
Business Development Manager
Jan 2019 - Feb 2022
- Introduced partner scorecards for pipeline, activation, and customer quality. Kept the lower-effort process in place after handoff.
- Recorded customer objections with supporting call notes, agreed a specific next step with the account owner, and updated the CRM only when the customer confirmed the change.
- Prepared an account handover linking the customer’s stated objective, the committed scope and unresolved objections. Reviewed it with the receiving owner so a verbal promise was not mistaken for an approved contract change.
Selected project
Business Development — independent case study
Project owner
Feb 2024 - Jun 2024
- Tested a new vertical with 18 buyer interviews and 3 channel pilots
- Prepared a fictional account plan from public company information, separated verified facts from discovery questions, and mapped the buyer, implementation owner and approval dependencies without inventing a signed opportunity.
- Built a sample value case with explicit adoption and cost assumptions, stress-tested a delayed rollout, and prepared a discovery guide showing which customer answers would invalidate the commercial proposal.
- Owned the simulated account review using a structured discovery rubric, resolved contradictory buying assumptions and completed a proposal with explicit customer success criteria.
Education
University of Washington
Seattle, Washington · United States
B.S. Business Administration
Sep 2013 - Jun 2017
Relevant coursework: Financial accounting, statistics, operations management, organizational behavior
Skills
Role expertise
Discovery · Business cases · Negotiation · Pipeline analysis · Executive communication · CRM
Publications
- Published an independent sales case note using fictional account evidence, explaining qualification decisions, unanswered objections and the difference between a forecast and a customer commitment.


